Next Monday, December 2nd, the photoTalk will focus on Casa Planas in Palma de Mallorca, which originated in the Planas Archive of the postcard company with a large photographic archive, and which has become an interdisciplinary center for the creation and interpretation of contemporary tourism in the Balearic Islands. The conference will be given by Begoña Márquez and Andrea Camp, cultural manager and head of communication, respectively.

This month it will take place online and you can attend through this link that you will receive by email.

Planas is a center for research and contemporary culture located in Palma de Mallorca, dedicated to artistic creation and heritage recovery. Founded in 2015, it occupies the space of a former photography factory and functions as a platform for experimentation and support for artists, who can develop innovative creative processes without the pressure of showing the results in conventional spaces. One of the most outstanding features of the center is the Planas Archive, one of the most important photographic archives in the history of mass tourism. This archive contains more than 3 million images from the 1940s to the 1990s.
Josep Planas i Montanyà, founder of Casa Planas, was a pioneer in the tourist and promotional image industry through his iconic postcards, which contributed to the construction of an idealized image of the Balearic Islands. The collection includes social reports, domestic photographs, images of celebrities, tourist advertising and aerial photographs of the islands, capturing the architectural evolution and transformation of the territory until it became the paradigm of the current tourist destination. In addition, the archive preserves collections on photography and film techniques, as well as on the landscape and the transformation of tourism. This documentary wealth makes Casa Planas a unique space for research and reflection on cultural and social impact.

We look forward to seeing you there!